Clubhouse just dropped its android version. Like the majority of Indians owning an android device, I gave it a try. Here are my two cents on drop-in audio being the next big thing.
- It involves active participation in contrast to podcasts, videos or tweets. Hence, spectators can involve with their favourite celebrity and creators can indulge in building the audience.
- People often refer to it as 'safe space' since there is no internal or in-built recording functionality or persistence in terms of a post/tweet.
- Traditionally content is delivered asynchronously. Drop-in audio, however, provides the possibility to have much more organic & real-time interaction with the audience and a quick feedback loop.
- It helps break the screen fatigue and enabling people to drive conversations without having to procrastinate writing long threads to express an opinion.
- This helps in exploring A/B testing with a new direction - A very cool example I personally saw were standup clubhouses where the comedian called upon people to unmute their mics to see which punchlines land up well.
- Challenge remains to make it more accessible especially for people who might have hearing disabilities.